Caroline Knotts

Caroline Knotts is an experienced professional with a background in marketing and community engagement. Currently serving as an Analyst, Paid Social at CMI Media Group since February 2024, Caroline previously held the position of Associate Analyst in the same department. Caroline’s experience also includes working as an Educator at lululemon, where responsibilities included enhancing guest experiences and optimizing store operations. As a Community Specialist, Caroline established relationships with local ambassadors and supported community initiatives. Prior to this, Caroline served as a Peer Mentor at the University of Delaware, facilitating the transition of freshmen, and completed a marketing internship at Navient, where engaging content creation and SEO optimization were key tasks. Caroline holds a Bachelor of Science in Marketing from the University of Delaware and completed the International Baccalaureate Programme at Mount Pleasant High School.