CMSW
Daniela Caçapietra Machado serves as the Global Director of Marketing & Product at C&M Software since September 2022, where innovation in the financial services sector is driven through strategic development of products linked to Pix, FedNow, and BRE-B, achieving a 63% market share in Brazil. Daniela founded and led 10025 Brand as CEO, focusing on contemporary fashion and brand consistency. Previous roles include Media Supervisor/Manager at Wieden + Kennedy, Digital Media Supervisor at Naked Brasil, and Digital Media Planner at Euro RSCG 4D, among others, where significant contributions to integrated marketing strategies and digital campaigns for major brands were made. Daniela holds multiple degrees from prestigious institutions, including Harvard Business School and the Fashion Institute of Technology.
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CMSW
🇧🇷 Especialista Mundial em Pagamentos Instantâneos - FedNow & Pix. Oferecendo ao mercado financeiro global uma infraestrutura completa e solução de software que permite que bancos, cooperativas de crédito, bancos comunitários e outras entidades participem do ecossistema de pagamentos instantâneos. . 🇺🇲 Worldwide Instant Payment Specialist - FedNow & Pix. Offering the global financial market a complete infrastructure and software solution that enables banks, credit unions, community banks and other entities to participate in the instant payments ecosystem