Michelle Shelton

Michelle Shelton is a seasoned marketing professional currently serving as the VP of Marketing at Coastal Credit Union since December 2023, where responsibilities include overseeing marketing and brand development. Prior to this role, Shelton was the Chief Experience Officer at Silver State Schools Credit Union and Great Lakes Credit Union, focusing on customer experience, community development, and digital transformation. Shelton also held the position of Chief Experience Officer and Chief Marketing Officer at SCE Federal Credit Union, where contributions included enhancing brand awareness and strategic planning. Earlier career highlights include serving as Chief Marketing Officer at Georgia United Credit Union and Director of Marketing Integration at RBC, where Shelton championed branding strategies and campaign activations. Shelton holds an MBA in Finance from Dalhousie University.