Natalie Yang

Natalie Yang is an accomplished marketing professional with extensive experience in digital and traditional marketing across various industries. Currently serving as the Global Head of Marketing at Coats since March 2017, Natalie plays a crucial role in shaping the marketing strategies for the East Asia region. Prior to this role, Natalie was the Global Social Media & Digital Marketing Manager at Lectra, where responsibilities included enhancing digital presence and customer experience in Greater China. Natalie's journey in marketing began as an APAC Digital Marketing Specialist at Brady Corporation, focusing on website management and integrated marketing communications. Earlier roles included Operation Manager at SH Hui Qi Tong Computer Co. Ltd and IT Manager at Shanghai Oceania Publishing & Media. Natalie holds a bachelor's degree in computer science from Shanghai Second Polytechnic University.