Alexandra Puentes Neira

Alexandra Puentes Neira has extensive experience in strategic planning and commercial processes at Coca-Cola FEMSA since July 2013, holding various managerial positions including Strategic Planning Senior Manager and Category Marketing Manager for the Coca-Cola brand. Alexandra has been involved in CapEx and OpEx budget planning, managing departmental budgets exceeding $22 million USD, and enhancing operational efficiency through the analysis of new distribution models. Previous roles include Commercial Processes Specialist, where Alexandra developed automated solutions for cooler control, and early career experience as a Demand Planner Intern at Procter & Gamble.