Sergio Lee Martínez

Sergio Lee Martínez is a Business Intelligence Lead at Coca-Cola FEMSA with a background in data analytics, data science, and product management. With experience in companies like Walmart eCommerce, Fermaca, Telcel, and Citibanamex, Sergio has a strong track record of leading data-driven initiatives to drive business growth and improve operational efficiency. Sergio holds a Master's degree in Innovation for Business Development from Tecnológico de Monterrey, as well as degrees in Mathematics and Industrial Engineering from Universidad Autónoma de Guerrero and Tecnológico de Monterrey.