Code and Theory
Soli Moshfeghian is a seasoned professional in user experience design, currently serving as Senior Director of Experience Design at Code and Theory since September 2023, following the acquisition of YML. Prior to this role, Soli held the position of Creative Director at Y Media Labs from January 2021 to August 2023, and at R/GA from September 2019 to January 2021. Additional experience includes roles as Associate Experience Director and Experience Lead at Huge from September 2015 to August 2019, Senior Product Designer at SapientRazorfish from July 2014 to August 2015, and Experience Strategist at GSD&M from September 2012 to June 2014.
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Code and Theory
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Code and Theory is a creatively-led agency that creates products, content and campaigns across physical and digital worlds. The agency has been helping brands tell stories and designing the systems that carry them since 2001. From redefining the publishing industry with clients like Los Angeles Times, Vogue, and Mashable, to creatingaward-winning marketing programs for brands like Burger King, Dr Pepper and Maybelline New York, to making physical products for startups like Prong and Outernet, Code and Theory is the creative agency for the new age.