Code and Theory
Srinidhi Mirmira Rao is an accomplished engineering leader currently serving as the Head of Engineering, Mobile at Code and Theory since September 2023. Prior experience includes over a decade at YML, where Srinidhi advanced from Software Engineer Trainee to Director of Engineering, overseeing the establishment of web development capabilities and leading a 75-member cross-functional team to deliver award-winning mobile applications. Notable projects include the animated iOS application for Credit Karma and the loyalty mobile website for AMEX. With a Bachelor of Engineering in Electronics and Communications from Sir M Visvesvaraya Institute Of Technology, Srinidhi has consistently demonstrated expertise in engineering management, team building, and innovative technology solutions.
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Code and Theory
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Code and Theory is a creatively-led agency that creates products, content and campaigns across physical and digital worlds. The agency has been helping brands tell stories and designing the systems that carry them since 2001. From redefining the publishing industry with clients like Los Angeles Times, Vogue, and Mashable, to creatingaward-winning marketing programs for brands like Burger King, Dr Pepper and Maybelline New York, to making physical products for startups like Prong and Outernet, Code and Theory is the creative agency for the new age.