Wendy De La Rosa

Wendy De La Rosa is Assistant Professor at The Wharton School and cofounder of Common Cents Lab, which works to improve financial well-being for low- to moderate-income people. She helped start Google’s first behavioral economics unit, optimizing product strategy and design, customer retention and engagement, and revenue across more than 30 teams. She was a researcher at The Wharton School where she collaborated with Dr. Adam Grant on research and application projects on organizational behavior, employee motivation and burnout. She was also a private equity investor at Goldman Sachs.

Wendy’s work has been published in Scientific American, PBS Newshour, Forbes and TechCrunch and was named a Forbes “30 Under 30” honoree and a Daisy and Paul Soros scholar. She holds a PhD from Stanford University’s Graduate School of Business focusing on consumer behavior as well as a bachelor’s in economics with a concentration in management and finance from Wharton. She graduated summa cum laude and Phi Beta Kappa. In her spare time, De La Rosa leads a monthly behavioral economic reading and discussion series.