Shubham Upadhyaya

Shubham Upadhyaya is an experienced data professional with a career spanning from May 2016 to the present. Currently serving as an Associate Data Architect and previously as a Lead Data Engineer at Coditas since July 2021, Shubham has also held roles at NielsenIQ from July 2017 to July 2021, contributing to projects focused on real-time recommendations and automation using machine learning and AI. Prior work includes a position as a Software Engineer on the Nielsen PSRO module and as a Data Analyst at Nielsen, where Shubham engaged in significant projects involving data collection, sentiment analysis, and causal modeling. A summer internship at Nielsen India included research on the influence of social media on consumer demand. Shubham holds a Bachelor of Technology degree in Computer Science from LNMIIT, completed in 2017, and has further education from IBM during 2015-2017.