Samta Bansal

Samta Bansal is a seasoned marketing professional with extensive experience in strategic marketing leadership across various technology sectors. Currently serving as Fractional CMO at Cognida.ai, Samta oversees marketing strategy and go-to-market initiatives for an AI-driven enterprise, enhancing brand visibility and investor engagement. Previously, Samta held the position of Head of Global Marketing at Hitachi Digital Services, focusing on growth in B2B and SaaS markets through innovative marketing strategies. With a background at Hitachi Vantara as a Global Marketing and Strategy Executive, GE Digital, and Cadence Design Systems, Samta has consistently optimized go-to-market strategies and product positioning. Samta's academic credentials include an MBA in Marketing from Santa Clara University and a BE in Electrical and Electronics from the Birla Institute of Technology and Science, Pilani.