Coherency
Debbie McCurry has over ten years of experience in market research, specializing in custom tracking and research projects across various industries. Debbie has held significant roles at National Research Group, The Nielsen Company, and Sony Pictures Entertainment, where Debbie managed and led various research projects internationally. Currently serving as Vice President, Quantitative Operations at Coherency, Debbie oversees multiple projects weekly and provides operational oversight. Debbie's expertise extends to designing and executing custom research projects, questionnaire development, data analysis, report writing, and presentation. Debbie holds dual BA degrees in Film Studies & Film History from UC Irvine.
Coherency
Coherency is a marketing insights and strategy agency. We use breakthrough research techniques to decipher the “emotional logic” that drives consumer behavior. In other words, helping brands connect the heart and mind of the consumer. We offer a full suite of qualitative and quantitative tools to help solve real business challenges. Our research is grounded in the principle that emotion is at the heart of consumer behavior. That’s why we developed LoveQuotient®. LoveQuotient is the first tool of its kind that quantifies how much consumers love brands. Love as in the way Bostonians love the Red Sox or greenies love Tesla. Our proprietary methodology measures compatibility, diagnoses opportunities and makes predictive recommendations, which helps guide clients’ decision-making. We understand that love is a four-letter word in some companies, too soft and fuzzy. What we are talking about is the biochemical process of affinity in people, how we relate to what we enjoy. LoveQuotient adapts the principles of compatibility matching and relationship science to provide the first empirical measure of emotion between consumers and brands. This is not consultancy speak. It is a process built on proprietary technology and validated through a multi-year large-scale study with more than 250 brands and 6,000 respondents. Headquartered in Los Angeles with offices in New York City, Coherency services a broad range of clients across many categories, including Media & Entertainment, Consumer Package Goods, Financial Services, Pharmaceutical and Technology. To learn more, visit us at www.coherency.com.