Coherency
Lisa M. is currently serving as the Vice President and Research Director at Coherency, a marketing insights and strategy agency. Prior to this, Lisa ran their own consulting business, Lisa Moes Consulting, where Lisa focused on streamlining processes and designing strategic plans for various industries. Lisa has a background in marketing, international business, and integrated marketing communications, with experience at companies such as Consulting by Kantar and Leo Burnett. Throughout their career, Lisa has demonstrated strong leadership skills, strategic thinking, and a wealth of knowledge in marketing and research.
Coherency
Coherency is a marketing insights and strategy agency. We use breakthrough research techniques to decipher the “emotional logic” that drives consumer behavior. In other words, helping brands connect the heart and mind of the consumer. We offer a full suite of qualitative and quantitative tools to help solve real business challenges. Our research is grounded in the principle that emotion is at the heart of consumer behavior. That’s why we developed LoveQuotient®. LoveQuotient is the first tool of its kind that quantifies how much consumers love brands. Love as in the way Bostonians love the Red Sox or greenies love Tesla. Our proprietary methodology measures compatibility, diagnoses opportunities and makes predictive recommendations, which helps guide clients’ decision-making. We understand that love is a four-letter word in some companies, too soft and fuzzy. What we are talking about is the biochemical process of affinity in people, how we relate to what we enjoy. LoveQuotient adapts the principles of compatibility matching and relationship science to provide the first empirical measure of emotion between consumers and brands. This is not consultancy speak. It is a process built on proprietary technology and validated through a multi-year large-scale study with more than 250 brands and 6,000 respondents. Headquartered in Los Angeles with offices in New York City, Coherency services a broad range of clients across many categories, including Media & Entertainment, Consumer Package Goods, Financial Services, Pharmaceutical and Technology. To learn more, visit us at www.coherency.com.