Collective Arts
Toni Shelton is an accomplished professional with extensive experience in communications, marketing, and innovation. Currently serving as Chief of Staff and Head of Innovation at Collective Arts since December 2023, Toni previously held the roles of Managing Director and Director of Marketing, Communications, and Innovation at Collective Project from May 2021 to February 2024. Prior experience includes a series of leadership positions at Collective Arts, including Director of Brand Marketing, Communications, and Innovation, and Communications Manager from July 2016 to November 2022. Toni's early career features roles at YMCA of Greater Toronto as a Communications Assistant, Hamilton Bulldogs Hockey Club as a Public Relations Intern, and Turkstra Lumber as a Social Media Coordinator and Inside Sales representative. Educational qualifications include a Public Relations Graduate Certificate from Mohawk College, a Bachelor's degree in International Communications from Erasmus University Rotterdam, and a Bachelor's degree in Media, Information, and Technoculture from Western University.
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Collective Arts
Collective Arts is a grassroots company fusing craft beverages with the inspired talents of emerging artists from around the world. We are dedicated to promoting artists, inspiring creativity and raising the creative consciousness through the sociability of our beverages. EQUALITY STATEMENT Collective Arts is founded on creativity and community. This means we are on a mission to inspire those around us and do our part to help build a more equitable world. We strive to lead through our innovation and creativity which requires diversity, equality, mutual respect, cooperation and understanding across our organization. We will succeed by embracing our differences. Discrimination based on gender, gender identity, sexual orientation, race, disability, age, class, religion, ethnic origin, membership category, work category or family status is not tolerated at Collective Arts. Every employee at Collective Arts should feel like they’re part of the family and that they are able to celebrate and embody their absolute truth. Collective Arts is made up of a collective of people who recognize that diversity is a cornerstone to a healthy, positive and successful place to work.