Collective Wellness Group
Caitlin Bancroft GAICD is an experienced marketing professional with a diverse background in various leadership roles across multiple companies. Currently serving as the Chief Marketing Officer at Collective Wellness Group, Bancroft has previously held positions at Blackmores Group, including Head of Marketing for BioCeuticals and PAW by Blackmores, as well as Senior Marketing Innovation Manager for ANZ. Other notable experiences include Marketing Manager at Revlon, where responsibilities included overseeing grocery and emerging business segments, and Group Marketing Manager for Sports Nutrition at Vitaco Health Group. Additionally, Bancroft has served as Account Director at Sudler & Hennessey, showcasing a strong track record in brand management and marketing strategy development.
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Collective Wellness Group
Welcome to Collective Wellness Group, the market leader in health and fitness franchising. We are obsessed with creating successful, profitable franchises to positively impact and enhance the lives of over a million Australians. Our Background: In 2015, Collective Wellness Group was born to encompass our growing portfolio of empowering health and fitness brands; Anytime Fitness and Xtend Barre. The success of Collective Wellness Group is a combination of superior business models, exceptional products, great brands and talented people. Our committed, experienced team is driven by results and motivated by their role in helping Australians live their best lives. Our Purpose: Our purpose is to Inspire Healthier Lives and is what gets us out of bed every day. It's our passion and our north star. It's what keeps our team and our brands moving forward. We strive to inspire the lives and health of our people, members, franchisee teams, partners, local and Australian communities. The Collective Way: At Collective Wellness Group, we have a clear purpose (to Inspire Healthier Lives) and to achieve it, we need to consistently behave in a certain way - the Collective Way. These are the shared principles that guide the way we operate and define the culture we want: Own It: Think and act like brand owners. Take accountability. Make an impact. Feel It: Be passionate about what we do. Genuinely care. Show kindness and respect. See It: Create the future. Stay curious. Keep growing. Do it: Focus on the outcome. Stay agile. Be remarkably resourceful. Together: We leverage our collective brain power. We're a team who collaborate, support, and celebrate diversity. Why Work with Us: We are devoted to nurturing successful, accomplished people across our team. If you have the drive and ambition to succeed, share our passion for health & wellness, and are excited by the opportunity to be part of an outcome-focused and welcoming team, please get in touch.