Colorful Standard
Tue Deleuran is an experienced entrepreneur and business leader, serving as the CEO, Founder, and Owner of Colorful Standard since its launch in 2018. The fast-growing fashion brand has achieved notable global reach, selling in 1000 retail stores within two years. Additionally, Tue leads RTG Group, a comprehensive Danish company involved in all clothing production aspects, and has co-founded Björkvin, a vibrant lifestyle brand established in 2006. Other ventures include founding RTG Textiles and RTG Agency, both of which emphasize high-quality textile production and global client connections, respectively. Tue also co-owns OH DAWN, a brand rooted in Copenhagen's unique cultural landscape. Before these ventures, Tue worked as a Consultant at Novo Nordisk and co-founded Deaconn, a sports clothing brand. Academic credentials include a Master's in Engineering from DTU and a Graduate Diploma in Business Administration from Copenhagen Business School.
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Colorful Standard
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Together, let's change the standards! Organic cotton 🌱 | Recycled wool ♻️ Plant-based sunglasses 🌻 | Eco-friendly dyes 🌈 Made in Portugal 💚 We are Colorful Standard, a sustainable essentials brand that sells 100% organic cotton garments, plant-based sunglasses, and 100% recycled merino wool. Since 2018, we've produced ethically made garments in-house at our manufacturing center in Portugal. Today, we offer 20+ products in 50+ colors and are sold at over 1100 retailers with flagship stores in France, Switzerland, Germany, England, Belgium, and Denmark. We are fully transparent, and our doors are always open for visitors 💚