COMBIPHAR
Debi Widianti, a seasoned professional in the field of marketing and brand management, has held various roles in reputable companies such as COMBIPHAR, Bayer, Sanofi, PT Barclay Products, and PT. Rohto Laboratories Indonesia. With a background in pharmacy, Debi has successfully overseen the development and positioning of new products, managed budgets for marketing activities, and conducted qualitative research to support product launches. In addition, Debi has experience in international regulatory affairs at PT KALBE FARMA TBK.
COMBIPHAR
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Combiphar was founded in 1971 as a pharmaceutical company. Today, Combiphar is transforming into a modern consumer healthcare company that produces and markets more than 200 prescription and over-the-counter quality and affordable products, among others, OBH Combi cough syrup, Insto eye-care solution, JointFit gel-based relief for joints, CombiKid vitamin supplements, Privé green-tea based feminine hygiene wash, and Hezandra hepatoprotector supplement. Equipped with the latest production technology and the most up-to-date professional operation standards, Combiphar’s manufacturing plant, which is located in Padalarang, West Java, has most recently obtained the Therapeutic Goods Administration (TGA) Certification, allowing selected products to be exported to Australia. Additionally, Combiphar also has its own Research & Development facility, focusing on the quality optimization of prescription drugs to ensure that they meet the requirements of Bioavailability and Bioequivalence, as well as in the field of Nanotechnology. Combiphar has recently been ranked 2nd among local pharmaceutical companies recognized as “Indonesia’s Most Reputable Healthcare Brands 2015” (Onbee Research/SWA, May 2015) in terms of brand equity, customer loyalty, and customer experience.