Weitarsa Hendarto

Business Unit Director And Member Of Board Of Directors Of PT Combiphar at COMBIPHAR

Weitarsa Hendarto has a diverse work experience spanning over 23 years. Weitarsa began their career at Procter & Gamble Indonesia as a Country Assistant Brand Manager from November 1997 to June 2001. Weitarsa then joined Procter & Gamble International Operations, Pte. Ltd. as a Regional Assistant Brand Manager for Asean Australasia Indonesia from November 2002 to October 2003.

Hendarto then transitioned to Coca-Cola Far East Ltd. - Singapore & Malaysia, where they held multiple roles. Weitarsa started as a Brand Manager for Coca-Cola from December 2003 to July 2004, successfully reversing a declining trend and putting the brand back on the growth path. Weitarsa was then promoted to Senior Brand Manager for Coca-Cola from August 2004 to June 2006, responsible for volume, sales, and profit growth. Weitarsa further advanced to become the Marketing Manager for Flavored CSD from June 2006 to February 2009, managing the growth of brands such as Sprite, Fanta, Schweppes, and A&W. From February 2009 to October 2010, they served as the Marketing Manager for Still Beverages, where they focused on building the portfolio for the Singapore and Malaysia markets. Finally, they became the Marketing Manager for the Sparkling & Enhanced Hydration Centre of Excellence Lead for Asia Pacific Group from November 2010 to June 2013, overseeing marketing strategies and initiatives.

Currently, Hendarto holds leadership positions at COMBIPHAR. Weitarsa first joined the company as the Deputy Vice President of Consumer Healthcare from July 2013 to December 2013. Following this, they served as the Vice President of Consumer Healthcare & Wellness from January 2014 to December 2016. Weitarsa then took on the role of Vice President of Consumer Healthcare & Wellness and International Operations from December 2016 to January 2020. Presently, Hendarto holds the position of Senior Vice President of Marketing and International Operations at COMBIPHAR since January 2020.

Weitarsa Hendarto completed their MBA in Marketing at Nanyang Technological University Singapore from 2001 to 2002. Prior to that, they earned a BA in Management from Universitas Katolik Parahyangan between 1993 and 1997. There is no information provided about their earlier education at St Aloysius.

Location

Jakarta, Indonesia

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COMBIPHAR

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Combiphar was founded in 1971 as a pharmaceutical company. Today, Combiphar is transforming into a modern consumer healthcare company that produces and markets more than 200 prescription and over-the-counter quality and affordable products, among others, OBH Combi cough syrup, Insto eye-care solution, JointFit gel-based relief for joints, CombiKid vitamin supplements, Privé green-tea based feminine hygiene wash, and Hezandra hepatoprotector supplement. Equipped with the latest production technology and the most up-to-date professional operation standards, Combiphar’s manufacturing plant, which is located in Padalarang, West Java, has most recently obtained the Therapeutic Goods Administration (TGA) Certification, allowing selected products to be exported to Australia. Additionally, Combiphar also has its own Research & Development facility, focusing on the quality optimization of prescription drugs to ensure that they meet the requirements of Bioavailability and Bioequivalence, as well as in the field of Nanotechnology. Combiphar has recently been ranked 2nd among local pharmaceutical companies recognized as “Indonesia’s Most Reputable Healthcare Brands 2015” (Onbee Research/SWA, May 2015) in terms of brand equity, customer loyalty, and customer experience.