Paula Mitchell

Paula Mitchell is an accomplished digital executive with extensive experience in eCommerce and digital strategy. Currently serving as the Digital General Manager at Freedom Australia since November 2020, Paula manages omni-channel strategy, digital marketing, eCommerce operations, and customer experience optimization. Previous roles include General Manager eCommerce at General Pants Co. and Bendon Group, where Paula led global eCommerce strategies and team management. Additionally, Paula has contributed to the online retail community as an Advisory Board member for Comexposium and the Online Retailer Conference & Expo, and served on Australia Post's Customer Advisory Group. Early career positions at Dan Murphy's and Rebel Sport allowed Paula to develop foundational skills in online content and project management. Paula holds a secondary education from Sydney Girls High School.