Comscore
Laura Fitzpatrick is a seasoned professional with extensive experience in sales and business development within the media and technology sectors. Currently serving as the Senior Vice President of Sales at Comscore, Inc. since February 2014, Laura leads a team focused on enhancing revenue across various media measurement services. Previous roles include Vice President of Business Development at Ipsos, where Laura significantly increased revenue for the Social Media Practice, and Vice President of Strategic Development at Lookbooks.com, providing innovative solutions to creative industries. With a robust foundation in sales and client services management, Laura's career has involved leadership positions at firms such as SocialVibe, Passenger, and TMP Worldwide, showcasing a track record of driving growth and fostering client relationships. Laura holds a Bachelor of Business Administration in Marketing and Management from the University of Wisconsin-Madison.
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Comscore
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Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence.