CONCACAF
Heidi Pellerano is currently the Chief Commercial Officer at CONCACAF, where Heidi leads all commercial initiatives to enhance financial stability and support for all Member Associations. Prior to this role, Heidi worked at Wasserman Media Group as an Executive Vice President, where Heidi focused on leading the brands division and multicultural practice. With a background in marketing and sports management, Heidi has also worked as a Marketing Consultant at OnSport, a MBA Marketing Intern at Russell Athletic, and a Coordinator of WNBA Player Personnel at the NBA. Heidi holds a MBA in Marketing Strategy from Duke University, a MS in Sports Management from UMass Amherst, and a BSE in Electrical Engineering from Duke University.
CONCACAF
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We are the Confederation of North, Central America and Caribbean Association Football (Concacaf). Concacaf is one of FIFA’s six continental confederations, servicing 41 Member Associations, from Canada in the north to Guyana, Suriname and French Guiana in the south. Concacaf means football first. Our members are united by a shared vision: For the Love of Our Game, as well as a unique mission, to develop, promote and manage football throughout the region with integrity, transparency and passion in order to inspire participation in the game. Through offices located in Miami (USA), Guatemala City (Guatemala), and Kingston (Jamaica), Concacaf provides leadership for a network of unified competitions and development activities that unites this diverse region in football, with the goals of actively promoting universal access to our sport, and raising the quality of football across the Confederation. Mission Develop, promote and manage football throughout the region with integrity, transparency, and passion in order to inspire participation in the game.