Fernando Soaje Pinto

Fernando Soaje Pinto is an accomplished business leader with extensive experience in marketing and business development across Central America and the Caribbean. Currently serving as CEO and Founder of Connectia Group, since May 2020, Fernando focuses on connecting brands with digital audiences through advanced machine learning technologies. As a Business Partner at PRODOOH, Fernando drives business development initiatives and manages supplier negotiations in the region. Previous roles include Business Representative at Kivi, Regional Sales Manager positions at both Entravision Digital and Headway Marketing, and various managerial roles, demonstrating strong capabilities in establishing long-term client relationships, market research, and strategic planning. Fernando holds a Bachelor of Commerce in Marketing from Universidad de Ciencias Empresariales y Sociales and a Bachelor of Business Administration from Colegio Don Jaime.

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Connectia Group

We develop proposals that add value to our clients, using advanced technology to deliver messages to the right people at the right time. We commit ourselves to the objectives of our clients, to support them in the challenge of achieving them. We offer the key tool that companies need to segment their target and offer advertising to the right people, increasing the efficiency of their campaigns. We make sure that companies invest their money in people who really come close to the audience profile they are looking for. Our goal is for the client to achieve highly effective ads, which are seen by the most appropriate people, at the right time.


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