Constellation Brands
Wade Coffin is an accomplished marketing professional with extensive experience in brand strategy and innovation. Currently, Wade is a member of the Miami University Marketing Advisory Board and serves as a Senior Marketing Manager for Beer Innovation at Constellation Brands, overseeing the development of new beverages for notable brands such as Corona, Modelo, and Pacifico. Prior roles include Brand Strategist at Bluedog Design, LLC, where Wade provided customized growth solutions for Fortune 500 clients, and Associate Brand Manager at Kimberly-Clark, where responsibilities included developing marketing strategies for major brands like Huggies and Kleenex. Wade's career began as a Brand Marketing Intern at The J.M. Smucker Company while holding a degree in Marketing and Management from Miami University.
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Constellation Brands
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At Constellation Brands, they produce and market high-end beer and premium wine and spirits brands. They are a visionary company on a mission to build brands that people love. Driven, smart, passionate and agile – they never content with the status quo and are uninterested in playing it safe. They thrive on innovation and new ideas and are at their best when pushing their boundaries. Based in Victor, N.Y., the company believes that industry leadership involves a commitment to brand building, their trade partners, the environment, their investors and to consumers around the world who choose their products when celebrating big moments or enjoying quiet ones. Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 80 premium consumer brands in its portfolio, about 40 facilities and approximately 10,000 talented employees.