Alexánder Piñeros

Alexánder Piñeros is a seasoned marketing and digital transformation professional with extensive experience in the digital ecosystem within various industries. Currently serving as Jefe Nacional de Mercadeo y Transformación Digital at CONTEGRAL S.A.S. since March 2021, Alexánder focuses on the digital strategy for balanced feed business. Prior to this role, significant contributions were made at Avon from November 2004 to March 2021, encompassing various positions such as Digital & E-commerce Experience and Digital Strategy and Brand Promotion, where Alexánder spearheaded the development of e-commerce platforms across Colombia, Peru, and Ecuador. Alexánder's career began in graphic design, with foundational roles at several firms, including Especial Prepress and Más Arte Más Imagen. Alexánder holds degrees in Publicity from Universidad Católica de Manizales and Ideartes, along with a Técnico en Publicidad from Instituto de Artes.