Content Lab
Ruizhe Fan has extensive experience in digital marketing and account management across multiple companies. Currently serving as Partner & Account Manager at Content Lab since April 2022, Ruizhe previously held the role of Digital Marketing Manager at PatPat from September 2021 to March 2022. Ruizhe's tenure at 字节跳动 spanned from June 2019 to September 2021, where responsibilities included influencer marketing, growth marketing, and the establishment of global marketing strategies for TikTok campaigns in EMEA. Early career positions included internships at IBM, Max Mara Fashion Group, and Wunderman, focusing on event planning, market insight analysis, and social media evaluation. Ruizhe holds a Bachelor of Science in Human and Organizational Development with a minor in Corporate Strategy from Vanderbilt University.
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Content Lab
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Content Lab focuses on delivering organic-style content that establishes trust and resonance with its audience in order to achieve high-performance results. By combining a data-driven research process and a large content creator & influencer network rich with persona diversity, we aim to produce user-centric videos that are designed to maximize audience conversion for major digital media networks e.g. Facebook, Instagram, Snapchat, TikTok and YouTube.