Vanessa Fernbacher

Vanessa Fernbacher currently serves as Global Demand Generation Manager at Contentsquare, overseeing demand generation strategies, campaign planning, audience segmentation, and performance tracking using Salesforce. Previous roles include Senior Demand Generation Manager for Central & Northern Europe at the same company and Campaign Marketing Manager at Allocation Network GmbH. Vanessa also has experience in marketing and project management from roles at BMW Group, K-Schule, and Caritas, as well as a background in editorial work with regional television. Vanessa holds a Master of Arts in Media and Communication/PR/Marketing from Universität Passau and a Bachelor of Arts in Media and Communication from the University of Augsburg.