Mike Sid

Context Science delivers specialized consultancy services for Media & Entertainment. We have put together a team of experts to help companies navigate the challenges that the current media landscape is providing in plenty. Whether your challenges are revenue, cost or technology our Context Science has the proven expertise to help you get to the other side. Mike Sid founded Context Science in 2025 based on his twenty-five years of experience at the forefront of the most radical changes in the Media & Entertainment Industry from the advent of digital to the rise of streaming to today’s FAST and Social Video platforms. Mike built SoundExchange and founded Mediamorph (now Whip Media) to help manage and thrive from evolution of the industry. Through it all, decision-makers throughout the industry welcomed Mike’s insights and experiences in planning how to address all these changes. With Context Science, Mike has assembled a team to directly help navigate what comes next.