Conversion
Alex Mason has a range of work experience in various roles and industries. They began their career in 2008 as a Ski Patrol at Cypress Mountain. In 2010, they worked as a Marketing Intern at Clearly. They then joined SHOEme.ca in 2014, initially as a Product Developer and later became an Email Marketing Coordinator. In 2017, Alex started working at Conversion as a Digital Project Coordinator. They progressed within the company, working as an Experimentation Consultant, Sr. Experimentation Consultant, and Interim Director of Experimentation Strategy. Currently, Alex holds the position of Director of Experimentation Strategy at Conversion.
Alex Mason completed a Bachelor of Arts degree in Sociology at The University of British Columbia from 2011 to 2015. They then pursued a Master of Management degree in Business Administration and Management at UBC Sauder School of Business from 2016 to 2017. In 2017, Alex also participated in the International Business Program at EDHEC Business School. Additionally, Alex earned a certification in Kameleoon AB Testing Product from Kameleoon in 2021.
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Conversion
Conversion is the world's leading CRO agency. We use a unique blend of a/b testing, UX research, and personalization to improve our clients' websites and businesses. Since our founding in 2008, we've worked with some of the world's most exciting brands – including Meta, Microsoft, Google, and Dominos. During this time, we've evolved a pioneering approach to conversion rate optimization responsible for generating more than $2 billion in added revenue for our clients. In 2022, we merged with one of North America's leading CRO agencies, Widerfunnel. We are part of the Sideshow Group.