Conversion
Krishan Siew is a seasoned professional with extensive experience in UX research and customer success, currently serving as a Senior UX Researcher at Conversion since March 2018. Previous roles include positions at Vision Critical as a Customer Success Manager, where Krishan facilitated meaningful customer relationships, and a Project Manager role at Provincial Health Services Authority, overseeing significant IT infrastructure projects. Early career experience at Best Buy Canada included various positions, from Sales Advisor to Home Theatre Department Manager, demonstrating strong skills in sales, customer satisfaction, and employee engagement. Krishan holds a Bachelor of Business Administration from Simon Fraser University and completed a Web Development Fundamentals program at Lighthouse Labs.
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Conversion
Conversion is the world's leading CRO agency. We use a unique blend of a/b testing, UX research, and personalization to improve our clients' websites and businesses. Since our founding in 2008, we've worked with some of the world's most exciting brands – including Meta, Microsoft, Google, and Dominos. During this time, we've evolved a pioneering approach to conversion rate optimization responsible for generating more than $2 billion in added revenue for our clients. In 2022, we merged with one of North America's leading CRO agencies, Widerfunnel. We are part of the Sideshow Group.