Conversion
Kyle Hearnshaw has a diverse work experience in product strategy and management, with a focus on conversion optimization. Kyle is currently working at Conversion as the Director of Product and Strategy since April 2023. Prior to this, they were the Head of Product at Conversion from May 2022 to March 2023.
Before joining Conversion, Kyle held various roles at adidas. Kyle served as the Senior Manager Global Consumer Segmentation from November 2021 to March 2022, and as the Global Personalisation Manager from June 2019 to October 2021.
Kyle also has extensive experience at Conversion.com, where they worked from September 2013 to January 2019. Kyle'sroles at the company included Head of Conversion Strategy from February 2016 to January 2019, Senior Conversion Consultant from July 2014 to January 2016, and Conversion Consultant from September 2013 to July 2014.
Kyle's earlier experience includes working as a Technical Account Manager at Autonomy from April 2012 to August 2013. In this role, they managed website optimization and multivariate testing strategies for clients across various industries, delivering significant conversion increases.
Kyle Hearnshaw obtained a Bachelor of Science (BSc) degree in Mathematics from the University of Warwick, where they studied from 2008 to 2011.
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Conversion
Conversion is the world's leading CRO agency. We use a unique blend of a/b testing, UX research, and personalization to improve our clients' websites and businesses. Since our founding in 2008, we've worked with some of the world's most exciting brands – including Meta, Microsoft, Google, and Dominos. During this time, we've evolved a pioneering approach to conversion rate optimization responsible for generating more than $2 billion in added revenue for our clients. In 2022, we merged with one of North America's leading CRO agencies, Widerfunnel. We are part of the Sideshow Group.