Conversion
Saloni Kumar is an experienced professional in the field of Human Resources and People & Culture, currently serving as the Director of People & Culture and interim Operations Head at Widerfunnel since May 2021. In this role, Saloni leads the People & Culture strategy and aligns organizational processes with core cultural values. Saloni also holds the position of People and Culture Manager at People Potential since March 2020 and has previously worked as a Human Resources Consultant at AssistList Association. Other notable experiences include working as a Senior Talent & Strategic HR Business Partner at Airbnb and serving as Corporate Human Resources Manager at Tata Power Delhi Distribution Limited. Saloni's academic background includes an MBA in Human Resources Management from Amity University and a BA Honors in Psychology from Jesus and Mary College.
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Conversion
Conversion is the world's leading CRO agency. We use a unique blend of a/b testing, UX research, and personalization to improve our clients' websites and businesses. Since our founding in 2008, we've worked with some of the world's most exciting brands – including Meta, Microsoft, Google, and Dominos. During this time, we've evolved a pioneering approach to conversion rate optimization responsible for generating more than $2 billion in added revenue for our clients. In 2022, we merged with one of North America's leading CRO agencies, Widerfunnel. We are part of the Sideshow Group.