Conversion
Samantha Ratty has extensive experience in human resources and operational management, currently serving as HR Director and previously holding various leadership roles such as People, Talent and Culture Manager and Head of People, Culture & Talent at Conversion.com since April 2015. Prior to this, Samantha worked as Senior Manager of Operations at GO Group Digital, a leading business experimentation consultancy, from February 2019 to August 2020, where expertise in applied behavioral science and data analytics was leveraged to drive business growth and digital transformation for international clients.
Conversion
Conversion is the world's leading CRO agency. We use a unique blend of a/b testing, UX research, and personalization to improve our clients' websites and businesses. Since our founding in 2008, we've worked with some of the world's most exciting brands – including Meta, Microsoft, Google, and Dominos. During this time, we've evolved a pioneering approach to conversion rate optimization responsible for generating more than $2 billion in added revenue for our clients. In 2022, we merged with one of North America's leading CRO agencies, Widerfunnel. We are part of the Sideshow Group.