Conversion
Sim Lenz is an experienced professional in the fields of experimentation and optimization, currently serving as Director of Experimentation at Conversion.com since October 2016, where responsibilities have included leading conversion consulting efforts. Prior to this, Sim worked at Amaze as an Optimisation Consultant, engaging with notable clients such as Toyota Europe and Coca-Cola to enhance their online performance. Earlier experience includes roles at House of Fraser as an Online Category Executive, contributing to sales strategy within the menswear category, and Enibas Jewellery as an Online Content Editor, where social media management and SEO optimization were key focus areas. Sim began a career in the culinary field as Head Pizziaolo at Antonio's Ristorante Pizzeria, showcasing adaptability under pressure. Academic qualifications include a Master's degree in Electronic Commerce from Dublin City University and a Bachelor's degree in Accounting and Finance from the University of Lincoln.
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Conversion
Conversion is the world's leading CRO agency. We use a unique blend of a/b testing, UX research, and personalization to improve our clients' websites and businesses. Since our founding in 2008, we've worked with some of the world's most exciting brands – including Meta, Microsoft, Google, and Dominos. During this time, we've evolved a pioneering approach to conversion rate optimization responsible for generating more than $2 billion in added revenue for our clients. In 2022, we merged with one of North America's leading CRO agencies, Widerfunnel. We are part of the Sideshow Group.