Conversion
Stephen Pavlovich has a strong background in experimentation and conversion optimization. In 2007, they founded Conversion, which is the UK's largest agency in this field. Under their leadership, the company has generated over $1 billion in uplifts for their clients. In 2021, Pavlovich served as the Managing Director for Bunnyfoot and as the Chief Strategy Officer for Sideshow Group. Stephen'stenure in these roles lasted from April 2021 to May 2023.
Stephen Pavlovich attended the University of Southampton from 1998 to 2002, where they obtained a Bachelor of Arts degree with honors in English Language and Literature.
Conversion
Conversion is the world's leading CRO agency. We use a unique blend of a/b testing, UX research, and personalization to improve our clients' websites and businesses. Since our founding in 2008, we've worked with some of the world's most exciting brands – including Meta, Microsoft, Google, and Dominos. During this time, we've evolved a pioneering approach to conversion rate optimization responsible for generating more than $2 billion in added revenue for our clients. In 2022, we merged with one of North America's leading CRO agencies, Widerfunnel. We are part of the Sideshow Group.