Viktoria Fridlund

Viktoria Fridlund is an accomplished professional with extensive experience in business development and marketing, currently serving as the Head of Business Development, Marketing & Communication at Coop Sverige since February 2017. Prior roles include Senior Business Developer for Assortment & Purchasing and Strategy & Business Development at Coop Sverige, and various positions at Deloitte Consulting, where Viktoria worked from August 2013 to April 2024, culminating as a Senior Consultant. Additional experience includes a finance analyst internship at GE Healthcare, participation in McKinsey & Company's Female Leadership Program, and board membership at Uppstuk AB. Viktoria holds a Master's degree in Management from Uppsala University and a Bachelor's degree in Business and Economics from Uppsala universitet, supplemented by studies at The University of Hong Kong.