• Coty

  • Lise El Khoury Sfeir

Lise El Khoury Sfeir

Group Brand Manager at Coty

Lise El Khoury Sfeir is a seasoned marketing professional with extensive experience in brand management and strategic marketing within the cosmetics and fragrance industries. Currently serving as Group Brand Manager at Coty since February 2020, Lise oversees prestigious brands such as Burberry, Boss, Calvin Klein, Marc Jacobs, and Davidoff. Prior to this role, Lise functioned as Senior Trade Marketing Manager at Coty, managing key fragrance portfolios for the Middle East Export Markets. Lise's previous positions include Marketing Manager at Glam's Cosmetics, where brand development and strategic planning were pivotal, and Department Manager at Coty Inc., focusing on marketing strategies across the Middle East. Lise began their career as a Senior Marketing Executive at Euro RSCG, crafting communication strategies for various brands. Lise holds a bachelor's degree in Industrial and Organizational Psychology from USJ, complemented by foundational education at Lycee Franco Libanais.

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Coty

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Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and their brands empower people to express themselves freely, creating their own visions of beauty; and they are committed to making a positive impact on the planet.