Yee Hui Chia

Ecommerce Assistant Manager - Prestige, Singapore at Coty

Yee Hui Chia currently serves as the eCommerce Assistant Manager for Coty in Singapore, focusing on prestige brands such as Chloé, Marc Jacobs, Hugo Boss, and Calvin Klein across platforms like Lazada and Shopee. Since January 2022, Yee Hui has led the commercial and marketing strategy for multiple eCommerce channels, achieving significant growth and ranking milestones for Coty's product lines. Previous roles include Regional Digital Marketing and eCommerce Executive for Southeast Asia, where Yee Hui supported new brand launches and greatly enhanced eCommerce performance. Additional experience includes digital marketing internships and project roles at Temasek and other organizations, complemented by a Bachelor of Business Management from Singapore Management University.

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Coty

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Founded in Paris in 1904, Coty is one of the world’s largest beauty companies with a portfolio of iconic brands across fragrance, color cosmetics, and skin and body care. Coty serves consumers around the world, selling prestige and mass market products in more than 130 countries and territories. Coty and their brands empower people to express themselves freely, creating their own visions of beauty; and they are committed to making a positive impact on the planet.