Nathalie Cholin

Nathalie Cholin is a seasoned marketing professional with extensive experience in the technology sector, currently serving as the Senior Channel Marketing Manager EMEA at Coupa Software since August 2022. In this role, Nathalie defines and drives go-to-market strategies to enhance partner performance and develop relationships with key system integrators across EMEA. Previously, Nathalie held the position of EMEA Marketing Manager at TSI Incorporated from 2011 to 2022, where responsibilities included executing go-to-market strategies, managing cross-functional teams, and overseeing multi-million dollar marketing budgets. Earlier career roles include Marketing Manager for SHARP BUSINESS SYSTEMS FRANCE, where involvement included mid to long-term product strategies and team management, and various marketing positions at Xerox, focusing on pricing, channel management, and telesales strategy. Nathalie holds a Master’s degree in Marketing and International Trade Affairs from Université Paris XII.