Sam Nohava

Sam Nohava currently serves as the Senior Vice President of Growth Marketing at Coupa Software since April 2025. Prior experience includes roles at Blue Yonder, where Nohava advanced from Senior Director of Marketing to Global Vice President of Marketing from January 2022 to April 2025. Nohava was previously with SAP as the Global Industry Marketing Lead for Wholesale Distribution & Transportation, focusing on messaging and positioning to enhance business growth. Additional experience includes serving as Marketing Director at Deltek, leading the AEC Demand Center, and various marketing roles at Infor. Nohava holds an MBA from Concordia University-St. Paul and a Bachelor of Business Administration in Aviation Management from the University of North Dakota.