Bill Perry

At Coventry, we look at things from an entirely different perspective. It’s what has enabled us to find new value. And in the process, ignite a transformation in the financial services industry. It started out as a way to help bring value to our clients. It ended up challenging the conventions of our industry, redefining life insurance and accomplishing what others called impossible. By recognizing the fundamental right of policyowners to sell their policies, we’ve created a more competitive life insurance market where consumers enjoy new options and realize greater value every day. Today, our industry represents one of the most important financial innovations of the past 40 years, providing policyowners more than four times what they would receive from the issuing insurance carrier. For advisors, we’ve opened a host of new strategies for strengthening portfolios and building client relationships. As the recognized leader in the market, Coventry has delivered more than $5 Billion to policyowners who no longer have a need for their life insurance. With a bold vision and impeccable standards, we are continuously opening new opportunities for consumers, making life insurance more powerful, more flexible, more valuable. And changing the way people think about life insurance. Simply stated, we are redefining insurance.