CP Brands Group
Eli Yedid is a seasoned executive with extensive experience in leadership roles. Serving as Chief Executive Officer and President & Founder of CP Brands Group since January 1990, Eli has demonstrated a commitment to driving company growth and innovation. Additionally, Eli held the position of Chief Executive Officer at RBX Active from March 2011 to January 2025, where the company thrived under the slogan "LIVE LIFE ACTIVE," emphasizing high-quality and stylish products in the market. Eli's academic background includes a degree in Investment Banking, Finance, and Private Equity from New York University, obtained between 2008 and 2011.
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CP Brands Group
Established in 1986, CP Brands Group (formerly known as Cutie Pie Baby) has become a wardrobe essential, with its products available in 60,000 stores globally. As a family-owned business, our focus is on crafting playful and sophisticated prints on boutique-style clothing, sleepwear, and accessories. Our offerings are designed for the entire family, from infants to mothers. Our vast portfolio of brands includes Thomas Pink, Avalanche, RBX, Crossover Culture, Wrangler, Chickpea, Milkberry, Rugged Bear, and more!