Craft Standard
Benjamin Simon has a strong background in strategic advisory roles and co-founding companies. Benjamin is currently working as a Strategic Advisor at Draftline Technologies, Outdoors.com, and Liquid Mercury. Benjamin was also the Co-Founder and Original CEO of Craft Standard. Previously, they served as the Co-Founder and General Manager of Palomino – A Tiny Horse Company, as well as the Co-Founder and President of Red Planet Partners. Before their entrepreneurial ventures, Benjamin worked at CarSaver at Walmart as the Chief Marketing Officer and Advisor. Additionally, they co-founded and served as Co-CEO of Orchestra Works. Prior to their entrepreneurial endeavors, Benjamin held various roles at Walmart, including Head of Walmart Partnership Marketing, Head of Entertainment Marketing, and Senior Director of Entertainment Category Marketing.
Benjamin Simon completed their Bachelor of Arts (B.A.) degree in Political Science and Economics at Furman University from 1997 to 2001. Later, they pursued a Master of Fine Arts (M.F.A.) degree in The Peter Stark Program, Entertainment from the University of Southern California between 2004 and 2006.
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Craft Standard
Introducing Craft Standard Ready to Draft™ Patent-Pending Keg Filling Solution and Ultra Premium Mixes. Craft Standard is THE new category standard in premium, ready-to-draft on-premise cocktails. Craft Standard Ready to Draft™ is the only product on the market that is compatible with the Sankey D Coupler System that is used to serve draft beer in all US bars & restaurants. Ready to Draft™ Increases Productivity & Profit for Bar Owners - Drives topline and bottomline growth - Consistently serving better drinks, faster = more drinks/customer - Lower cost to serve and reduced shrinkage = more profit/drink
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