Karena Nafstad

Karena Nafstad serves as Vice President of US Sales at Crayola, overseeing over $300 million in gross revenue and executing strategic organizational priorities in collaboration with the C-Suite. Nafstad has a proven track record of delivering top-line growth and profitability despite challenging market conditions, with notable achievements including significant reductions in Amazon fines and successful negotiation of a multi-year agreement with Dollar Tree. Prior experience at Universal Music Group spanned various sales and marketing roles, where Nafstad excelled in managing top accounts and integrating digital promotions to enhance sales. Nafstad holds an Executive MBA from the Carlson School of Management at the University of Minnesota and a Bachelor of Arts in Communication Studies from Gustavus Adolphus College.