Crayola
Max Zakharov is a seasoned marketing professional with extensive experience in brand management and product marketing. Currently serving as a Senior Product Marketing Manager at Crayola since May 2025, Max has previously held various roles at Spin Master from February 2018 to May 2025, including Brand Manager and Associate Brand Manager. Earlier, Max spent over seven years at Alisa Toy Company, ultimately as a Sr. Brand Manager, where responsibilities included managing a product portfolio, collaborating with licensors, and developing marketing campaigns. Academic qualifications include a Master's degree in Marketing from Plekhanov Russian University of Economics and a Master's degree in Linguistics from the Military University of the Ministry of Defence.
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Crayola
Crayola LLC, formerly Binney & Smith, is an American handicraft company, specializing in artists' supplies.