Creams Cafe
Samir Soni has extensive work experience in finance and auditing roles. Samir has worked as a Finance Director at Creams Cafe since 2020 and at Tutum Home since 2018, where they were involved in providing smart home security solutions. Prior to that, they worked at Lycamobile Group from 2008 to 2018, holding positions such as Director Internal Audit (Group) and Financial Controller (Group). Samir also has past experience at HCL Technologies, where they served as Manager Accounts and Finance/Head of Finance and Assistant Manager - Finance & Accounts. Throughout their career, Samir has been involved in budgeting and forecasting, developing financial statements, improving systems and processes, and identifying cost-saving opportunities.
Samir Soni's education history includes the following:
From 2012 to 2015, Samir Soni attended The Chartered Institute of Management Accountants and obtained the degree of FCMA, CGMA in the field of Accounting and Finance.
In 2012, Samir Soni also attended ICAEW and earned an IFRS Certificate in the field of IFRS.
From 1997 to 1999, Samir Soni pursued an MBA in Finance at the All India Management Association (AIMA).
From 1992 to 1995, Samir Soni completed a B.Com degree in accountancy at Delhi University.
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Creams Cafe
The UK’s Leading Italian Gelato and Dessert company. Founded in 2008 by Adam Mani and Balal Aqil, Creams Cafe kick-started the UK dessert parlour revolution. From humble beginnings in Southall, West London, the focus has always been on customer service, a great and simple product offering and only the best quality. This has been our recipe for success. In a market leading position, Creams is the UK’s biggest dessert brand with circa 100 stores across the UK. Our focus on quality and innovation has been recognised with several awards including ‘Best Brand Partner’ at the Menu Innovation and Development Awards 2022 (Midas), ‘Best Innovation’ at the Best Business Awards 2021, and ‘Best Family Restaurant’ at the Deliveroo Restaurant Awards 2021. We have also been recognised as one of the top ten most loved Eating Out brands in the UK in 2019, 2020 and 2021 by Savanta Research. Embodying the fun, colourful and delicious, Creams offers the ultimate wow-factor experience. At the centre lies our unmissable selection of mouth-watering, freshly made desserts, from waffles, crêpes and sundaes, to cakes, sorbets, gelatos and vegan desserts. We even make our own signature Creams gelato with ingredients sourced straight from Italy. Hand-crafted and made in England at our own factory, we believe this helps us bring the finest quality ice cream to our desserts. It truly is an exciting time for Creams Cafe. As well as further growth in the UK, we are committed to international expansion with our franchisees. So, whatever you do, get ready to see this beloved brand propel towards our ambitious plans for expansion.