Creams Cafe
Simran Sablok has a diverse and extensive work experience in the field of marketing. Their most recent role was as the Chief Marketing Officer at Creams Cafe, starting in April 2023. Prior to that, they worked as the Marketing Director at Famously Proper Ltd - Byron & Mother Clucker from May 2021 to February 2023. Simran also served as the Global Marketing Director at The Meatless Farm Co from January 2020 to May 2021.
Simran has held various marketing positions throughout their career, including Interim Marketing Director at Fox's Biscuits from June 2018 to May 2019, Marketing Head for UK and Europe at Zee Entertainment Enterprises Limited from May 2017 to June 2018, and Global Head of Marketing at Adelie Food Holdings from May 2013 to April 2017.
Simran has also worked as the Chief Marketing Officer at Foodfood, Astro (Malaysia) from July 2010 to June 2013, General Manager of Marketing at Cafe Coffee Day from December 2006 to January 2008, and Sr Brand Manager at Yum! Restaurants International (KFC) from February 1999 to 2007.
Simran's experience spans across different industries, including food and beverage, entertainment, and media. Simran has a strong track record of developing and executing marketing strategies, launching new products and services, and expanding into international markets.
Simran Sablok's education history begins in 1987, when they attended JB Petit High School and pursued their O levels until 1989. Simran then enrolled in Naval Public School from 1989 to 1991, where they studied A levels in Science. Following this, Sablok attended Jawaharlal Nehru Vishvavidyalaya from 1991 to 1994, where they completed a BA (hons) degree with a focus on Spanish. Finally, from 1995 to 1997, Sablok attended EMPI Business School, where they obtained a Master of Business Administration (MBA) degree with a concentration in Marketing.
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Creams Cafe
The UK’s Leading Italian Gelato and Dessert company. Founded in 2008 by Adam Mani and Balal Aqil, Creams Cafe kick-started the UK dessert parlour revolution. From humble beginnings in Southall, West London, the focus has always been on customer service, a great and simple product offering and only the best quality. This has been our recipe for success. In a market leading position, Creams is the UK’s biggest dessert brand with circa 100 stores across the UK. Our focus on quality and innovation has been recognised with several awards including ‘Best Brand Partner’ at the Menu Innovation and Development Awards 2022 (Midas), ‘Best Innovation’ at the Best Business Awards 2021, and ‘Best Family Restaurant’ at the Deliveroo Restaurant Awards 2021. We have also been recognised as one of the top ten most loved Eating Out brands in the UK in 2019, 2020 and 2021 by Savanta Research. Embodying the fun, colourful and delicious, Creams offers the ultimate wow-factor experience. At the centre lies our unmissable selection of mouth-watering, freshly made desserts, from waffles, crêpes and sundaes, to cakes, sorbets, gelatos and vegan desserts. We even make our own signature Creams gelato with ingredients sourced straight from Italy. Hand-crafted and made in England at our own factory, we believe this helps us bring the finest quality ice cream to our desserts. It truly is an exciting time for Creams Cafe. As well as further growth in the UK, we are committed to international expansion with our franchisees. So, whatever you do, get ready to see this beloved brand propel towards our ambitious plans for expansion.