Creata
George Smith has a diverse work experience, starting as an Applications Engineer at Flowserve from 2004 to 2007, where they developed mechanical face seals and worked on manufacturing issues. George then joined Creata in 2007 as a Senior Product Engineer, managing projects and designing products for high volumes. George later moved up to Manager of Product Development, where they led a team of engineers and coordinated with cross-functional teams. In 2015, they became the Senior Project Manager, overseeing the development of products. Finally, in 2018, they were promoted to Director of Product Development, and then to VP of Product Development.
George Smith attended the University of Illinois Urbana-Champaign from 2000 to 2003, where they earned a Bachelor of Science (BS) degree in Mechanical Engineering. In 2013, they obtained certification as a Project Management Professional (PMP) from the Project Management Institute (PMI).
Creata
Creata is the global force reshaping brand dynamics, fusing avant-garde creativity with an unwavering focus on delivering substantial commercial results. Our rallying cry, "Where creativity meets commercial results," underscores our commitment to propelling brands to unparalleled success. Across diverse sectors like consumer packaged goods, retail, food and beverage, and technology, our expert team boasts a track record of success with iconic brands like Coca-Cola, Kellogg's, and McDonald's. At Creata, we redefine brands as immersive experiences that people love and willingly share. For CEOs and CMOs steering major enterprises, Creata is the quintessential partner with a wealth of experience, boundless creativity, and a proven track record in flawless execution. Explore how Creata elevates your brand: Consumer Insight Mastery: Through surveys, focus groups, and ethnographic studies, we unveil the layers of your target consumers, understanding their needs, desires, and motivations. Pioneering Creative Concepts: Our team excels in conceiving breakthrough ideas, leveraging storytelling, humor, and surprise to create experiences that deeply resonate with consumers. Impeccable Execution: Anchored by seasoned professionals, we ensure a consistent brand presence across all channels, from advertising and retail to social media. If you are poised to redefine your brand narrative and drive commercial impact, connect with Creata today. Let us be your strategic partner in creating a brand that captivates hearts and delivers undeniable commercial success.