Creata
Joyce Sprau has over 30 years of experience in product development and project management. Joyce started their career as a Mechanical Tool Designer at Dukane Corporation in 1985. In 1988, they joined Motorola, Inc as a Senior Mechanical Product Designer and later became a Senior Mechanical Staff Designer. At Motorola, they managed project development and designed mechanical equipment for the Cellular Infrastructure Advanced Products Group.
In 1996, Sprau joined The Marketing Store as a Project Engineering Manager and eventually became the Senior Director. Joyce managed the National and Global Engineering teams and developed timelines for delivering licensed products to the McDonald's system. Joyce also provided cost-saving solutions and presented a new Global Happy Meal process. Additionally, they engineered the first LED and LCD screen electronic technology in a Happy Meal Toy.
From 2008 to 2009, Sprau worked as the VP of Product Design & Development at Strottman International, where they led the engineering and design of premium toys and retail for various clients.
From 2009 to 2012, Sprau served as the Manager of Product Development at Radio Flyer, directing a team of engineers and designers in developing retail products. Joyce also managed vendor relations and production start-ups for new products.
From 2012 to 2014, Sprau was the Manager of Product Lifecycle Management at Lastar, where they led a team of Product Managers and managed the existing product line of Audio Visual cabling and connection solutions.
Since 2014, Sprau has been with Creata, initially as the Senior Project Manager and later as the Vice President - Product Development. In this role, they manage timelines, model development, sourcing, costing, brand management, concept development, and manufacturing for the Creata Retail Division. Joyce also works closely with Asia teams to meet client expectations and delivery schedules.
Joyce Sprau, CPM holds a Bachelor of Science Degree in Business Management from Olivet Nazarene University, which was obtained from 1993 to 1995. Additionally, they have earned an Associate of Science Degree in Engineering and an Associate of Technology Degree in Computer Aided Design from Elgin Community College, both obtained in 1990. Joyce is also certified in Project Management (CPM) from Xavier University, although the specific month of attainment is not provided, it was achieved in 2013.
Creata
Creata is the global force reshaping brand dynamics, fusing avant-garde creativity with an unwavering focus on delivering substantial commercial results. Our rallying cry, "Where creativity meets commercial results," underscores our commitment to propelling brands to unparalleled success. Across diverse sectors like consumer packaged goods, retail, food and beverage, and technology, our expert team boasts a track record of success with iconic brands like Coca-Cola, Kellogg's, and McDonald's. At Creata, we redefine brands as immersive experiences that people love and willingly share. For CEOs and CMOs steering major enterprises, Creata is the quintessential partner with a wealth of experience, boundless creativity, and a proven track record in flawless execution. Explore how Creata elevates your brand: Consumer Insight Mastery: Through surveys, focus groups, and ethnographic studies, we unveil the layers of your target consumers, understanding their needs, desires, and motivations. Pioneering Creative Concepts: Our team excels in conceiving breakthrough ideas, leveraging storytelling, humor, and surprise to create experiences that deeply resonate with consumers. Impeccable Execution: Anchored by seasoned professionals, we ensure a consistent brand presence across all channels, from advertising and retail to social media. If you are poised to redefine your brand narrative and drive commercial impact, connect with Creata today. Let us be your strategic partner in creating a brand that captivates hearts and delivers undeniable commercial success.