Create Better Group are proud to be developing, sourcing and producing some of the world’s most innovative and iconic cake products and brands to help the world create better.

With a commercial head office and distribution centre based in Nottingham, UK, we are the Uk's leading Cake Decorating business and home to iconic, trusted brands, including Couture Sugarpaste, Eleganza Modelling paste, Spectrum Flow, The Sugar Paste, Make a Wish, Simply Making, Eezee Dowels, Cake Lace, Drageekiss, Ingenious Edibles, Choctastique, and Baking Brothers, as well as retail platforms The Cake Decorating Co. and Cake Stuff, and wholesale website, Cake Craft Group. 

Create Better Group is part of the NewCakes BV family, a portfolio brand of Oetker Group and home of Cake Supplies.NL, Fun Cakes, and De Leukste Taarten Shop.

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Create Better Group

Create Better Group's headquarters in Nottingham, United Kingdom

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People (7)

Graham Linney

Victoria Shipp

Lynsey MacDonald

Peter Kitchener

Dan Harrison

Michael Fowler

Frances Jesson

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