CreativeX
James Serjeant serves as the CFO at CreativeX, a rapidly growing VC-backed software company focused on establishing innovative standards in creative analytics, since January 2022. Prior experience includes roles as COO/CFO at Contact Engine and Glopho, along with consultancy at Mecom Plc for digital and branded commercial partnerships. James has held senior management positions at Telegraph Media Group and Daily Mail and General Trust Plc, overseeing various commercial and digital projects. Additionally, experience at PwC involved corporate finance and audit management. James holds a BA in Economics and Politics from The University of Manchester and completed A levels at Oundle.
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CreativeX
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CreativeX, formerly known as Picasso Labs, powers creative excellence for the world’s most loved brands. By analyzing creative at scale, our technology aims to advance creative expression through the clarity of data. Used globally by Fortune 500 brands like Unilever, Mondelez, Heineken, ABI, Google, and more, CreativeX measures and improves creative efficiency, consistency, and effectiveness across all their creative content worldwide.